At the core of our process, people. We are team of experienced designers working as a network sharing knowledge and resources for every project.

We do not pretend to be the experts in your field. We ask the right questions and provide an informed insight. Our aim is to highlight your company mastership and to rationalise processes accordingly. Good design raises margins.

Kristoffer Svedulf

Senior Product Designer MFA/Founder Driven by curiosity to explore and learn. Thinker, Tinker, Maker, Optimist, Believer in a bright green future, fuelled by innovation. Educated at Institute of Design Umeå University and School of Design and Crafts Gothenburg University. +46 73 648 86 94

Amelia Chong Yue Yee

Senior Product Designer MFA Born in Hong Kong, moved to Singapore in 1992. Studied and worked as an industrial designer in Singapore. Headhunted by IKEA Sweden in 2001 to develop new products, in 2006 employed by Propeller Design and in 2009 started with Bosign, generated Bosign brand identity,corporate visual guidelines and core values. She was also responsible for all product development, communication between suppliers and managed the design division. Joined Playful in 2012. +46 73 081 14 52

Aydin Mert

Senior Product Designer MFA Specialised in user-centered-design, a hands on designer as well as a holistic thinker with an in-depth experience in  healthcare domain. Former Senior Design Lead at Philips Healthcare between 2015-’21. Worked in Sweden, USA and the Netherlands for Mckinsey Design (Veryday), Atlas Copco, BMW DesignworksUSA and Propeller Design. With an MA degree from Umeå Institute of Design, he is a woodworker and a trail runner.